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And So it Begins

August 16, 2011

Fashion’s Night Out ’11 is just around the corner. The annual fete is on September 8th this year, and today marked the debut of the list of participants and events. It was a bit of a let down, because even though it’s less than a month away the VAST majority of the retailers didn’t have any description of their events, but I waded through the 45 page list of 900 shops to pick out a few early contenders. Let’s face it, most of the stores’ “events” are just their stores plus louder music (and free booze, but that’s not part of the complaint). I’m not particularly interested in “shoppers’ incentives” and “gifts with purchase.” I.e I’m cheap, and I see this as a stylish Halloween where you go trick or treating for gift bags and samples, free food and cocktails, celebrity sightings, and fun parties. I’ll come up with a more refined itinerary as the night draws closer, and hopefully more details and events emerge, but for now here are some stops that look promising.

Ash Footwear (44 Mercer St)

Ash’s flagship store will be hosting a “Where the Wild Things” party with Dirty Durty Diary, a magazine I’ve never heard of but seems hip. There’s a “very special” musical performance and a DJ, as well as nail art, food, drinks, and “much more.” (If last year’s experience taught me anything it was that “and much more” usually doesn’t mean anything, but it still seems like it could be fun.)

BedHead Pajamas (252 Elizabeth St)

This “BedHead Pajama Party” just sounds cute. With a slumber party theme, there will be cocktails named after Hollywood hot spots, Polaroids, and “girl talk with Renee Claire, Behead designer.” Who knows what that means, but I’m in.

BELLE by Sigerson Morrison (28 Prince St)

Okay, this House Party sounds REALLY intriguing. There will be kegs, munchies, and a DJ but what really caught my eye was the in-house tattoo artist.

Bergdorf Goodman  (745 Fifth Ave)

Just like last year, Bergdorf’s is bringing in some of the biggest names of the night. Oscar de a Renta and Michael Kors will be there, but if I’m heading uptown it will be to see the designer dog show,  where designers will be walking the runway with their pets. Boojaboo!

Betel  (51 Grove St)

Betel is throwing the usual food and drink party, but it stood out for such delicious sounding offers: baked banana and cassia bark pudding with star anise and coconut ice cream, and fashion-inspired cocktails. Mmm.

Cours la Reine (50 Bond St)

Macarons. Petits fours. Champagne. Enough said.

Crate and Barrel  (650 Madison Ave)

Yeah, you read that right. Crate and Barrel. AND it may be one of the events I’m most excited about. Join them at their Marimekko shop (which I’ve been meaning to check out anyway) to create a necklace made from Marimekko fabric! That sounds so fun!

Cynthia Vincent (253 Elizabeth St)

Apparently there’s going to be a block party in this area that includes a cotton candy stand. I don’t know many more details other than that, but there will be a scavenger hunt with a prize for winners in the store.

Dylan’s Candy Bar (1011 Third Ave)

You get to decorate shoe cookies!

Elizabeth Charles (638 1/2 Hudson St)

Their description is mysterious, but I’m intrigued nonetheless. I’ll just copy what they said: “Elizabeth Charles welcomes film-maker, pastry chef, and woman-about-town Ardon Wohl and her creations for this special evening. This multi-media extravaganza, full of delectable food, fashion and style, is sure to be the most unique event of the evening! Stayed tuned for updates on live music performances!”

Fishs Eddy (889 Broadway)

This is one of my favorite stores, and I was excited to see that they’re getting in on the fun. Their party is revealing a new line of dishes designed by Todd Oldham, presumably fashion themed. There will also be a scavenger hunt (apparently a trend this year) and a raffle.

L’Occitane en Provence (146 Spring)

Their event just sounds classy. There will be rosé, French hors d’ouevres, hand massages, gift bags stocked with beauty products, and a raffle to win a trip to – you guessed it – Provence.

La Maison du Chocolat (1018 Madison)

You had me at “chocolate ganache tasting.”

Macy’s, Herald Square (151 W 34th St)

What ISN’T happening at Macy’s Herald Square? Appearances by Tommy Hilfiger, Coco Rocha, Rachel Roy, Bobbi Brown, P. Diddy, MISS J FROM ANTM, Anna Dello Russo, Karolina Kurkova and Kelly Rowland, with Samantha Ronson DJing a dance party hosted by Gucci, Sandra Lee signing her cookbooks, a dinner party with Macy’s chef, AND a life performance by Joss Stone. Also there will be a cart giving away flowers. I am exhausted just from writing that.

Macy’s, Staten Island (112 Richmond Hill Road)

You know what, fuck it, I’m just going to Macy’s in Staten Island because Teresa Guidice from Real Housewives of New Jersey is going to be there.

Marc by Marc Jacobs (all locations)

There is basically zero information about this – except something about free champagne in cans – but there’s a carnival at all the Marc by Marc Jacobs. I’m assuming it’s going to be cool.

Payless (716 Lexington)

Payless is bringing back their “meet and greet” event from last year where they’ll be hosting the designers they have collaborated with for photo ops. This year it’ll be Christian Siriano, Isabel Toledo, and Lela Rose.

Poppy (281 Mott St)

A beer and hot dog party awaits with a live band and giveaways. The store is cute, so I’m guessing the party will be cute too.

Scoop NYC (861 Washington St)

Scoop is anchoring this block party in the Meatpacking District, along with Citizen of Humanity, Birchbox, and Yosi. The main draw here is that Zac Posen will be DJing! There will also be a graffiti artist, Curtis Kulig, creating a new piece on Scoop’s window throughout the evening. You will not be one of these people, but if you’re one of the first 50 customers to see Yosi’s new style of flats, you get a pair for free.

Scosha (64 Grand St, Brooklyn)

My nod to Brooklyn’s FNO has to go to Schosha, who’s hosting a delightfully crunchy event. There will be mini facials, acupuncture, holistic healing, vegan cupcakes and pastries, cocktails, and live music. And, again, there will apparently be tattoos here too, from 4-8. Things don’t really start until 6 in Manhattan, so you could check this out at 4 before heading over.

Shadé Brielle (It’s a secret)

So, I totally fell for the (possible) illusion of exclusivity of this event. You have to “like” them on Facebook in order to RSVP, which is the only way you can get in. It’s held in a penthouse, you get a goody bag, there are cupcakes and cocktails, and hourly door prizes. I’m totally classy enough for this.

Teen Vogue Block Party (Bleecker and W 11th St)

This was the event I ended up enjoying the most last year, although I’m still bitter that I didn’t get there early enough to get most of the swag. That’s why I’ll be heading there first, even though the description doesn’t sound quite as intriguing as last year’s. I think they may still be working the details out, though. There will be manicures, popsicle stands, photo booths, a performance by Sky Ferreira (I don’t know who that is, and it makes me feel old), and a book signing by the editors for the Teen Vogue Handbook (coughnetworkingopportunitycough).

So, yeah, it all sounds pretty exciting!



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